The fashion world is buzzing with potential. AI tools spark endless design ideas, and digital platforms connect brands to global audiences instantly. It’s an exciting time! But this speed and openness also create real challenges, especially around Intellectual Property (IP). How can designers and brands protect their unique work when digital copies are easy? How can we collaborate online without losing control or fairness? On top of that, the industry knows it needs to tackle waste and overproduction head-on.

We need solutions built for this reality - frameworks that protect creators, ensure fair revenue distribution, support perfect economic alignment and encourage growth in our fast-paced, digital-first world. Traditional methods often feel like navigating a maze. They slow things down and create uncertainty where there should be opportunity.

• Fashion creators need a way to protect and monetize digital IP in collaborative ecosystems.

• JUXTAMODE unlocks that use case - combining AI, remixing, and traceable usage into one flow.

• STORY provides the programmable IP layer, embedding metadata into every output to enable transparent ownership, license tracking, and automated rights management.

Imagine infrastructure built specifically to manage IP in the digital age. That’s STORY.

It’s a specialized Layer 1 designed to make IP programmable - turning creative assets into structured, traceable, and composable digital rights. With STORY, creators can manage their work transparently, track usage fairly, and unlock new forms of value in today’s intelligence economy.

While STORY provides the IP layer, JUXTAMODE builds the integrated fashion ecosystem on top. We saw designers, brands, and models juggling disconnected tools and complex workflows - and thought: there has to be a better way.

The core vision of JUXTAMODE is a smooth journey from idea to market. Users can develop collections, using AI assistance if they choose, or even build upon existing foundational designs offered securely through the platform. Need stunning visuals? The Studio AI feature instantly generates professional e-commerce shots and lookbooks using ethical digital twins of real models via JUXTAMODELS - the same tech that powers realistic Virtual Try-On (VTO) to help customers buy with confidence. 

Selling is made easy too, whether launching a store directly on JUXTAMODE or integrating seamlessly with existing platforms like Shopify through the plugin. And crucially, JUXTAMODE connects users with networks for sustainable, on-demand production after customer pre-orders meet minimums (MOQs), directly fighting overproduction and reducing risk.

Solving the IP puzzle fairly and securely is core to this entire ecosystem. That’s why JUXTAMODE is integrating with STORY - a purpose-built IP infrastructure. This isn't just a technical upgrade. It’s a new model for growth.

Designs brought into JUXTAMODE can now be registered as programmable assets through STORY. This gives IP holders traceable registration, transparent usage data, and clear control over how their assets are used - all time-stamped and verifiable.

That foundation unlocks new ways to monetize IP owners' work. Designers can opt into systems where others build upon secure foundational pieces - like remixing a garment from JUXTAMODE White Label catalog. When those remixes gain traction, STORY helps make sure the original IP contributor shares in the success.

This approach also dramatically lowers the barrier for new talent. Starting in fashion often means creating everything from absolute scratch. By providing access to a library of secure, verified foundational assets managed via STORY, JUXTAMODE gives emerging designers a reliable starting point to build upon, accelerating their journey.

And critically, this framework ensures an ethical approach for the real models participating via JUXTAMODELS. Their unique digital likeness is also secured as IP on STORY. While model likenesses aren't intended for derivative building by others, their usage in generating visuals is traceable through the system. This provides clear, transparent pathways for models to fairly monetize their global, 24/7 participation in virtual shoots.

Essentially, JUXTAMODE building on Story transforms complex IP management into an integrated, transparent process. It allows protection and collaboration to thrive side-by-side, supports sustainable practices, and creates fairer ways for everyone in the ecosystem to benefit from their contributions.

So, what does this mean for you?

• For established designers or brands: more control, fewer legal headaches, faster creation of visuals, sustainable production, and the chance to generate revenue through co-creation models.

• For emerging creators: a faster, more secure path into the industry with tools and templates that let you build confidently.

• For models: digital identity protection, traceable bookings, and unlimited earning potential - with no borders, no time zones, and no traditional limits.

• For the industry as a whole: less waste, more trust, and a framework for turning creative energy into programmable, monetizable IP.

JUXTAMODE is already seeing strong early momentum. Over 100 models have joined our waiting list, with nearly 70 designers preparing collections for submission as part of our upcoming Neo.Fashion event. If projections hold, this could result in 400+ new SKUs entering White Label catalog. Additionally, the JUXTAMODE team is working closely with several NFT-native fashion clients who are preparing to collaborate on remixable digital collections. These are just early signs of what's possible when programmable IP meets purpose-built fashion tooling.

We believe the future of fashion lies in this blend of seamless technology, secure ownership, fair collaboration, and responsible practices. JUXTAMODE, built on the secure foundation of STORY, is bringing that future closer. This is about empowering the talented people who truly drive fashion forward.

We’re inviting all creative minds to submit their collections and explore the future of fashion creation with us. Until June 15th, we’re partnering with Encode Club for the Surreal Worlds Assets Buildathon - with cash prizes up for grabs.

Join the movement. Be among the first to experience a whole new way of working.

JUXTAMODE Twitter: @JUXTAMODE
JUXTAMODE Instagram: @juxtamode.ai

Learn more about STORY: STORY Foundation

The fashion world is buzzing with potential. AI tools spark endless design ideas, and digital platforms connect brands to global audiences instantly. It’s an exciting time! But this speed and openness also create real challenges, especially around Intellectual Property (IP). How can designers and brands protect their unique work when digital copies are easy? How can we collaborate online without losing control or fairness? On top of that, the industry knows it needs to tackle waste and overproduction head-on.

We need solutions built for this reality - frameworks that protect creators, ensure fair revenue distribution, support perfect economic alignment and encourage growth in our fast-paced, digital-first world. Traditional methods often feel like navigating a maze. They slow things down and create uncertainty where there should be opportunity.

• Fashion creators need a way to protect and monetize digital IP in collaborative ecosystems.

• JUXTAMODE unlocks that use case - combining AI, remixing, and traceable usage into one flow.

• STORY provides the programmable IP layer, embedding metadata into every output to enable transparent ownership, license tracking, and automated rights management.

Imagine infrastructure built specifically to manage IP in the digital age. That’s STORY.

It’s a specialized Layer 1 designed to make IP programmable - turning creative assets into structured, traceable, and composable digital rights. With STORY, creators can manage their work transparently, track usage fairly, and unlock new forms of value in today’s intelligence economy.

While STORY provides the IP layer, JUXTAMODE builds the integrated fashion ecosystem on top. We saw designers, brands, and models juggling disconnected tools and complex workflows - and thought: there has to be a better way.

The core vision of JUXTAMODE is a smooth journey from idea to market. Users can develop collections, using AI assistance if they choose, or even build upon existing foundational designs offered securely through the platform. Need stunning visuals? The Studio AI feature instantly generates professional e-commerce shots and lookbooks using ethical digital twins of real models via JUXTAMODELS - the same tech that powers realistic Virtual Try-On (VTO) to help customers buy with confidence. 

Selling is made easy too, whether launching a store directly on JUXTAMODE or integrating seamlessly with existing platforms like Shopify through the plugin. And crucially, JUXTAMODE connects users with networks for sustainable, on-demand production after customer pre-orders meet minimums (MOQs), directly fighting overproduction and reducing risk.

Solving the IP puzzle fairly and securely is core to this entire ecosystem. That’s why JUXTAMODE is integrating with STORY - a purpose-built IP infrastructure. This isn't just a technical upgrade. It’s a new model for growth.

Designs brought into JUXTAMODE can now be registered as programmable assets through STORY. This gives IP holders traceable registration, transparent usage data, and clear control over how their assets are used - all time-stamped and verifiable.

That foundation unlocks new ways to monetize IP owners' work. Designers can opt into systems where others build upon secure foundational pieces - like remixing a garment from JUXTAMODE White Label catalog. When those remixes gain traction, STORY helps make sure the original IP contributor shares in the success.

This approach also dramatically lowers the barrier for new talent. Starting in fashion often means creating everything from absolute scratch. By providing access to a library of secure, verified foundational assets managed via STORY, JUXTAMODE gives emerging designers a reliable starting point to build upon, accelerating their journey.

And critically, this framework ensures an ethical approach for the real models participating via JUXTAMODELS. Their unique digital likeness is also secured as IP on STORY. While model likenesses aren't intended for derivative building by others, their usage in generating visuals is traceable through the system. This provides clear, transparent pathways for models to fairly monetize their global, 24/7 participation in virtual shoots.

Essentially, JUXTAMODE building on Story transforms complex IP management into an integrated, transparent process. It allows protection and collaboration to thrive side-by-side, supports sustainable practices, and creates fairer ways for everyone in the ecosystem to benefit from their contributions.

So, what does this mean for you?

• For established designers or brands: more control, fewer legal headaches, faster creation of visuals, sustainable production, and the chance to generate revenue through co-creation models.

• For emerging creators: a faster, more secure path into the industry with tools and templates that let you build confidently.

• For models: digital identity protection, traceable bookings, and unlimited earning potential - with no borders, no time zones, and no traditional limits.

• For the industry as a whole: less waste, more trust, and a framework for turning creative energy into programmable, monetizable IP.

JUXTAMODE is already seeing strong early momentum. Over 100 models have joined our waiting list, with nearly 70 designers preparing collections for submission as part of our upcoming Neo.Fashion event. If projections hold, this could result in 400+ new SKUs entering White Label catalog. Additionally, the JUXTAMODE team is working closely with several NFT-native fashion clients who are preparing to collaborate on remixable digital collections. These are just early signs of what's possible when programmable IP meets purpose-built fashion tooling.

We believe the future of fashion lies in this blend of seamless technology, secure ownership, fair collaboration, and responsible practices. JUXTAMODE, built on the secure foundation of STORY, is bringing that future closer. This is about empowering the talented people who truly drive fashion forward.

We’re inviting all creative minds to submit their collections and explore the future of fashion creation with us. Until June 15th, we’re partnering with Encode Club for the Surreal Worlds Assets Buildathon - with cash prizes up for grabs.

Join the movement. Be among the first to experience a whole new way of working.

JUXTAMODE Twitter: @JUXTAMODE
JUXTAMODE Instagram: @juxtamode.ai

Learn more about STORY: STORY Foundation